Football World Cup occupies the media
The World Cup is a major event: 15,000 journalists, photographers, and technicians are expected to be accredited, and the Swiss media are also investing significant resources in terms of both costs and personnel.
The World Cup is a major event: 15,000 journalists, photographers and technicians are to be accredited and the Swiss media are also making a huge effort. SRG SSR is spending CHF 17 million on rights and production costs alone, plus additional World Cup-related costs in the studios in Zurich, Geneva and Lugano. Swiss German television is showing 56 matches live and reporting on the World Cup for around 140 hours. On the other hand, there are personnel costs: Swiss Television has 20 people working on the program and 22 on the technical side. Swiss Radio DRS will have three journalists and a technician at the games, while two other journalists will also be covering stories outside of sport. Larger private radio stations are also sending journalists to the World Cup to produce reports on the Swiss national team. The news agency Sportinformation will be reporting from Germany with 8 journalists, while 4 others will be covering the World Cup at the editorial office in Zurich. For "Blick" and "SonntagsBlick", five journalists and one photographer will be on site. The "Tages-Anzeiger" and "Neue Zürcher Zeitung" have also sent the same number. A total of 80 Swiss journalists and photographers received accreditation from the Swiss Football Association.
