Echion implements central digital signage platform for BKW
BKW is implementing a new, centrally managed digital signage solution. In collaboration with Echion Communication, a cloud-based platform was developed that integrates 15 installations at various locations in Switzerland and is managed from the corporate newsroom.
The Bernese energy and infrastructure company BKW (formerly Berner Kraftwerke) has transferred its evolved digital signage landscape into a standardized, centrally controllable system. The company worked with Echion Communication (Switzerland) to implement the project. The new platform integrates existing structures, simplifies processes and opens up new possibilities for cross-site communication.
Central control for established structures
A diverse digital signage infrastructure with various displays and LED installations already existed at the head office in Bern and in the branches throughout Switzerland. The aim of the project was to transfer these grown structures into a standardized system and make them centrally controllable. By using compact players in the form of sticks, the existing installations could be integrated into the new system architecture easily and without complex conversions. In future, a total of 15 installations at different locations will be controlled centrally from the corporate newsroom and played flexibly.
The cloud-based infrastructure enables cross-location administration of all screens, offers high reliability and creates the basis for scalable further development.
Existing communication areas newly networked
As part of the implementation, all existing digital signage areas were integrated into the new system and functionally rethought. At the head office in Bern, a large-format screen in the reception area acts as a central platform for company news, campaigns and image content. A free-standing, four-sided outdoor LED cube at the main entrance enables attention-grabbing communication of strategic content, key figures and events.
A long-format LED strip with an integrated stock exchange template processes data in real time and integrates current key financial figures directly into the visual communication. The system is supplemented by twelve additional screens in the reception areas of various locations in Switzerland, which are also controlled centrally.
Efficient content creation with a system
Six templates have been developed for simple and brand-compliant content creation, covering different use cases such as welcome content, news or internal communication. In addition, BKW can create further templates independently and adapt content flexibly. The result is a solution that can be used in the long term and offers both structure and freedom for individual communication.
«With Echion, we have found a professional partner to put our digital signage on a new footing in a short space of time. The system offers us flexible and scalable options for managing content from the corporate newsroom and making it accessible to our employees both at our headquarters in Bern and at external locations throughout the DACH region,» says Michael Blum, Senior Communication Manager and Newsroom & Channel Manager Group Communications at BKW.
Further information on the reference: https://www.echion.de/referenzen/von-einzelloesungen-zur-zentralen-plattform-digital-signage-cms-fuer-die-bkw-gruppe/
