Germany: Every third user buys medicines online
One in three users orders their medications online. This is the finding of a study by the market research firm Ipsos, which surveyed 1,000 Internet users aged 16 and older.
Every third user currently orders their medicines online. This is the result of a study by the market research institute Ipsos, which surveyed 1,000 Internet users aged 16 and over. 60 percent of those surveyed order over-the-counter medicines online, 35 percent order both over-the-counter and prescription medicines and only 3 percent order only prescription medicines. Only a quarter of all Internet shoppers order exclusively for themselves. One in two order for their partner, one in three for their children and 29 percent for friends, acquaintances or colleagues. However, according to the market researchers at Ipsos, the Internet does not replace the pharmacy, but respondents who order medicines in this way estimate that they obtain an average of 39% of all medicines used via the web.
