"The 11": New Suva campaign
Soccer players who transform into a surgical team right in the middle of the stadium. This is the theme of the new SuvaLiv TV commercial, which will air starting in early fall, after the World Cup frenzy has died down.
Football players transforming into a surgical team in the middle of the stadium. This is the subject of SuvaLiv's new TV commercial, which will be broadcast from early fall, after the big World Cup fever. The commercial is part of a campaign with which Suva wants to draw attention to the "The 11" training program. "The 11" was launched jointly by FIFA, the Swiss Football Association (SFV) and Suva to reduce the risk of accidents among amateur and occasional footballers in the run-up to Euro 2008.
In addition to the TV commercial, the campaign will also include posters showing injured and bandaged football players in a football box. The slogan: "If you stay stiff, you get injured faster".
"We will continue to raise awareness among players by targeting them with our new TV commercial and our new posters," says Heinz Wyss, who is responsible for the campaign at Suva.
In addition to the TV commercial, the campaign will also include posters showing injured and bandaged football players in a football box. The slogan: "If you stay stiff, you get injured faster".
"We will continue to raise awareness among players by targeting them with our new TV commercial and our new posters," says Heinz Wyss, who is responsible for the campaign at Suva.
