SW: Doris Leuthard is communicator of the month for April
Federal President Doris Leuthard was named “Communicator of the Month” for April by Swiss Advertising (SW). At the summit on nuclear safety in Washington, Leuthard demonstrated that effective communication also involves addressing uncomfortable topics.
This is more difficult and requires more communication skills - and personality, the association said in a communiqué. The President of the Swiss Confederation has made it clear to the USA that the real threat of terrorist misuse of nuclear material does not primarily come from the civilian sector, but from the military. "And there we have no control and no transparency. This is an imbalance that the nuclear powers naturally don't want to tackle." The SW liked the self-confidence with which Doris Leuthard delivered her message. Others, intimidated and awed, would probably have preferred to remain silent rather than bring this imbalance between the nuclear powers and smaller, less powerful states to the table. Courage is also part of good communication. Courage to consistently deliver your message when you consider it to be right - regardless of the position of the addressees.
(Image: Keystone)
