Thomas Knecht becomes Head of Marketing and Communication in Davos Klosters
Marketing and communications expert Thomas Knecht is taking over as head of marketing and communications at Destination Davos Klosters. The 47-year-old economist has led marketing and communications departments and projects since 2007 for companies in the cycling and winter sports industries, as well as for the Swiss Economic Forum.
Destination Davos Klosters has appointed Thomas Knecht as Head of Marketing and Communication. «In Thomas Knecht, we have found a very authentic and highly qualified expert who will give our brand and our destination new impetus,» says Reto Branschi, Chairman of the DDO Board of Directors, about the choice. Knecht was selected from over 100 applications by the new DDO CEO Björn Caviezel, an external personnel consultancy and Reto Branschi.
Experience in the bicycle and winter sports industry
Thomas Knecht studied business administration with a specialization in marketing as well as media studies and tourism at the University of Bern and completed further training in leadership at IMD Lausanne. Since 2021, he has been responsible for the launch and development of the new mountain bike brand Scor at Swiss bike manufacturer BMC, while also acting as Co-Head of Marketing for the BMC brand. Prior to that, he was Head of Marketing at Swiss e-bike pioneer Flyer. Earlier in his career, he headed a growth initiative for SMEs and start-ups at the Swiss Economic Forum and was Head of Marketing and Product Management at Swiss wax manufacturer Toko.
Diverse destination with clear brand management
«Davos Klosters is a destination that is second to none - with almost unlimited sporting opportunities, diverse culture and first-class events that merge into a vibrant lifestyle,» says Thomas Knecht. «Marketing and communication have the task of conveying this complexity in a clear, stringent brand management and with concise messages.»
