Swiss spot in the Cannes favorites reel

For the past 20 years, the reel has featured the 50 favorite commercials for the Cannes Advertising Festival. Around half of them win gold, silver or bronze. The Grand Prix winner has been on the Predictions reel every year so far. This year, for the first time, candidates for a Titanium Lion (cross-media/advertising innovations) can also be found on the reel. The reel by Leo Burnett impresses with many elaborate blockbuster spots in cinema quality. The battle between Nike and Adidas at the World Advertising Championships in Cannes will be of particular interest, predicts Spillmann/Felser/Leo Burnett in the communiqué. While Adidas outperformed Nike last year, there are strong films from both this year. This year, a Swiss commercial has also made it onto the list of the 50 Cannes favorites: the "Photographer" commercial by Wirz for Mobiliar.
The Cannes Predicitions reel will be shown on Wednesday, June 14 at 7 p.m. in the Studio Bellerive at Condor, Kreuzstrasse 2 in Zurich. The event is free and open to the public, but the number of seats is limited. Registrations should be sent to an:[email protected] by June 10.