SDV launches crash courses in dialog marketing

The Swiss Dialogue Marketing Association will once again be offering its popular crash courses starting at the end of May. Over the course of three intensive days, experts will teach the fundamentals of dialogue communication. The courses are designed for both newcomers and experienced communications professionals alike.

SDV crash course promotes growth and networking. Source: zvg

The Swiss Dialogue Marketing Association (SDV) is opening registration for its 2026 crash courses. Following the successful launch at the end of 2025, the three-day intensive courses will now be held twice: once in early summer and once in the fall. The next one will start on May 28, followed by another one on September 22.

The courses are aimed at different target groups: Newcomers to agencies, communication clients and all employees who want to acquire sound knowledge for future projects. Upon completion, participants receive an SDV certificate.

Six modules cover key topics

The course comprises six modules covering a broad spectrum of dialog marketing. From the basics to target group management and print production through to channel-independent media selection and campaign design, experts teach the relevant principles and processes of dialog communication.

Practical case studies promote the transfer to everyday working life. In addition, the exchange with other participants enables valuable networking within the industry.

Limited number of places and discount for members

The crash courses are open to all interested parties. SDV members benefit from a discount of over 40 percent on the course costs. As the number of places is limited, early registration is recommended.

Further information and registration at: sdv-dialogmarketing.ch/crash-course-dialogmarketing

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