Bold stages Fust campaign «Home is running»
The communications agency Bold is continuing the Fust campaign «Zuhause läufts.» With fresh themes and a 360-degree campaign, the specialty retailer for home appliances is highlighting its comprehensive service. The campaign authentically depicts everyday life in Swiss households.
Following last year's launch, Fust's new advertising presence is now entering the next round. With fresh motifs and a 360-degree campaign, the professionals for electrical household appliances are staying true to their brand promise: It works at home.
Focus on service
Whether moving house or moving out, cooking up or washing up, installing or repairing appliances: You can rely on Fust when it comes to household appliances. With a wide range of quality products, expertise and comprehensive services, the specialist retailer ensures that you can rely on one thing in everyday life: Everything runs smoothly at home.
For this year's implementations, the focus is particularly on service. To this end, the campaign once again delves into the world and four walls of the Swiss. Authentic, approachable and unagitated, it reflects people and situations that we all know from everyday life. And shows that Fust is always there - even when things aren't going well.
Wide range of advertising media
Bold is once again responsible for the idea, concept and implementation. The campaign will be launched in spring with a wide range of online and offline advertising media, from out-of-home, print and TV to comprehensive digital measures.
Responsible at Fust: Nicole Hatt (Head of Brand Management). Responsible agency: Bold (concept, strategy, implementation). Film production: Stories (Director: Fröhlich, DOP: Fabian Kimoto, Editor: Fröhlich, Colorist: Alex Gregory). CGI: Postoffice Amsterdam. Postproduction: South-t. Voice recording, mix & sound design: Jingle Jungle. Photography: Patrik Lindén.
More information: www.fust.ch
