Diff. and Kornflex make engineering professions tangible for Suisse.ing with gaming logic

The engineering and planning industry offers a wide range of career and educational paths—but it is precisely this diversity that is often difficult to grasp. That is why the agencies kornflex and diff. developed a campaign for suisse.ing that provides guidance while also appealing to people’s emotions.

The event kicked off with an analog first phase: a playful card set titled «House of Engineering.» The cards can be stacked inside one another and function like a «House of Cards»—in the truest sense, you can use them to build your own world. At the same time, they convey the versatility of the industry: from skills and specific job roles to social relevance and future prospects.

Under the slogan «Build Your Future,» the complexity of the industry is presented in a playful, accessible way. Building on this initial approach, the campaign was systematically expanded in a second phase and extended into the digital space.

Gaming Logic Meets the Real World of Work

At the heart of it all is the guiding principle «Build Your World for Real.» It applies the logic of video games to the real world of work—and brings to light what many young people are familiar with from their everyday lives: designing, developing, and creating.

The brand ambassador Daniel Kello serves as the unifying element. In a setting visually inspired by gaming worlds, he speaks directly to the camera and bridges the gap between digital gaming and real-world careers. The combination of a real person and virtual aesthetics ensures high visibility and brand recognition.

The campaign is specifically aimed at young people who are deciding on a career or a field of study. It is rolled out via social media, digital ads, and public transportation advertising, and is complemented by a landing page on the suisse.ing website. This creates a seamless, multimedia experience across all relevant touchpoints.

Low-threshold access to a complex professional field

The chosen gaming approach provides an accessible entry point into a complex professional field. Instead of abstract job descriptions, the campaign highlights concrete career opportunities.

The response confirms the effectiveness of this approach: The campaign generated numerous clicks and reactions and is helping to position the industry as attractive and accessible. On TikTok alone, the videos generated over 2 million views and over 10,000 clicks to the landing page.

Person in charge at suisse.ing: Client. Person in charge at diff. x kornflex: Concept & Implementation. Brand Face: Daniel Kello.