McCann: Celebrating silence for Valser Silence
After winning the pitch from Valser Mineralquellen, McCann Erickson created a campaign for the new Valser Silence. The aim was to create a clear differentiation from the existing product range and to express the mild character of the water.
The new water is presented in print and poster motifs, on POP and online in a flowing and mild realization. The idea: to make the core of the product, water, the core of the advertising. Subsequent implementations that give free rein to the creative basic idea in the areas of fashion, lifestyle and design are already planned.
Responsibility Coca-Cola Switzerland: Joëlle Vock (Brand Manager Water Alpine & Adriatics). Responsible at McCann Erickson: Annika Seidel (Account Director), Thilo Boullion (Planning Director), Silke Wartenberg (Copy writer), Christine Manger (AD).
