Swiss Adex: Google click prices down in May
The new search engine marketing index from the online marketing agency Angelink yourposition shows a slowdown in keyword advertising for the month of May: Click prices on Google have fallen by 11 points, and ad spend has also decreased by 10.8 points.
The Swiss Adex of the online marketing agency Angelink yourposition shows astonishing figures for the month of May: The click prices on Google have fallen by 11 points, the booking volume has also fallen by 10.8 points.
A parallel development, albeit for different reasons
has: The low click prices are largely due to the insurance industry, which has significantly decimated its budgets. The clothing and telecommunications industries have booked much less Google advertising. These are exactly the same sectors that have invested more in traditional advertising, according to the Advertising Index Switzerland by Wemf.
Overall, IT service providers paid by far the most per click on their keywords in May. Just 40% of the text ads visible on Google in this country continue to be from domestic companies - foreign pressure remained high in May.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
A parallel development, albeit for different reasons
has: The low click prices are largely due to the insurance industry, which has significantly decimated its budgets. The clothing and telecommunications industries have booked much less Google advertising. These are exactly the same sectors that have invested more in traditional advertising, according to the Advertising Index Switzerland by Wemf.
Overall, IT service providers paid by far the most per click on their keywords in May. Just 40% of the text ads visible on Google in this country continue to be from domestic companies - foreign pressure remained high in May.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
