Silverspot produces campaign spot for A.Vogel Herbamare
Silverspot, based in Uster, has produced a new commercial for the long-established brand A.Vogel Herbamare. The commercial was produced in three national languages and focuses on the new Herbamare Umami flavor as well as the brand’s fresh new look.
Silverspot from Uster has developed a new campaign spot for the herbal salt brand Herbamare in close collaboration with A.Vogel. The production includes various formats in 9:16 and 16:9 and was realized in German, French and Italian.
Concept and creative guiding idea
The concept and the creative idea were developed by Silverspot in close cooperation with the client. The aim of the campaign is both to position the new Herbamare Umami flavor and to strengthen Herbamare's fresh brand image. The focus is on the new packaging, the proven taste and the Original and Spicy variants.
Holistic production from Uster
The entire implementation, from conception, animation and post-production to the soundtrack in three national languages, was realized entirely at the Uster site. The campaign music was also composed and produced by Silverspot, creating a consistent acoustic brand world. This once again underlines Silverspot's strength as a holistic production partner for integrated campaigns.
