Lattesso launches campaign with Yann Sommer
The Swiss beverage brand Lattesso is launching a campaign featuring former national team goalkeeper Yann Sommer. The campaign centers on his daily morning ritual with Lattesso Matcha Latte. The campaign emphasizes authenticity over staging and will launch in calendar week 14 with digital out-of-home advertising, product samples, and social media.
The Swiss beverage brand Lattesso by Cremo is launching a new campaign in collaboration with Yann Sommer, former Swiss national goalkeeper. The focus is on an authentic ritual: «My day starts green.» - Yann Sommer's daily morning start with Lattesso Matcha Latte.
The campaign deliberately dispenses with staging and shows Yann Sommer as he really is: focused, down-to-earth and convinced of what he does every day. The first campaign wave starts in week 14 with a coordinated mix of digital out-of-home (DOOH), sampling and social media activations.
Partnership based on genuine ritual
«Yann Sommer embodies exactly what Lattesso stands for: Swiss quality, genuine character and a modern lifestyle,» says Jörg Amstad, Brand Manager Lattesso at Cremo. «This partnership is not classic advertising - it is based on a genuine ritual.»
Lattesso is a premium ready-to-drink brand from Cremo based in Villars-sur-Glâne. The brand stands for high-quality ingredients, Swiss milk and innovative beverage concepts.
