Swisscom launches Betty TV

Swisscom Fixnet is launching the interactive television service Betty TV just in time for the World Cup. To this end, the telecoms company has founded Betty TV (Switzerland), based in Zurich. The new subsidiary with 25 employees is building up the business with the new Betty interactive remote control in Switzerland, according to a press release. Swisscom Fixnet has already been testing the Betty interactive remote control in around 4,000 households with the TV channels SF zwei, RTL, Sat.1, Pro7, Star TV and Tele Bärn since the spring. The device has its own display and buttons for direct participation in television. In close cooperation with the TV stations, the content of the so-called Betty events is compiled, which includes competitions, quizzes, polls, surveys, information and advertising offers. Betty TV can be received throughout Switzerland, but will initially only be communicated in German. We are working with the relevant TV stations to extend the service to the national languages Italian and French.