Coca-Cola is the best-known World Cup sponsor
The beverage company Coca-Cola ranks first among World Cup sponsors.
Beverage manufacturer Coca-Cola is the number one World Cup sponsor. In a study by British market researcher ICM Research, 18% of respondents immediately named the brand as a World Cup partner. This was followed by Budweiser and Adidas with nine percent each, reports Pressetext.ch. Only six percent of the study participants could remember the fast food chain McDonald's. It is amusing that around eight percent of respondents named Nike - even though the sports brand is not one of the official World Cup sponsors. ICM Research surveyed 1000 Britons for the study.
