Boff invites you to the Easter egg hunt again
The Bern-based creative agency Boff. is launching its legendary 2026 Easter egg hunt digitally for the first time. 5,000 virtual eggs—one of which is golden and features an Omega × MoonSwatch as the grand prize—await participants on a Canvas-based website. What makes it special: Each egg cracks open with its own sound—pure ASMR. Winners receive personalized videos in real time.
Boff. is hiding Easter eggs again this year. For clients, friends, people who belong. In 2026, the Bern-based creative agency's legendary ritual is going digital - and bigger than ever before. 5000 eggs, one of them golden, an Omega × MoonSwatch as the main prize and personalized videos for everyone who finds one. This is the Main Egg Energy 2026.
5000 eggs, one digital room
The idea is simple: you go to the website, search, click, win - or not. Just like a real Easter egg hunt. Behind this simplicity is a well thought-out digital experience that runs on a completely canvas-based web front end. No classic interface, no scrolling - just an endless, living room full of eggs. 5000 of them. One is golden. 249 lead into the draw. The rest? Empty. Just like in real life.
Click with ASMR effect
The page doesn't just live from the excitement - it lives from the clicking. Each egg cracks open with a rich sound. Empty, Raffle, Golden - each state has its own sound, its own vibration on the cell phone. Pure ASMR. You can hear immediately whether you've won - before you see it. The satisfying popping of the eggs is no coincidence, but part of the experience. It's addictive. You keep clicking, even if you know that the next ten will be empty.
Personalized videos in real time
Anyone who uncovers a raffle egg or the golden egg enters their first name - and within seconds receives a personalized video that is generated exclusively for them. The golden egg? Your own storyboard. A moment of its own. Unmistakable.
Home-grown for customers and friends
Boff-Main-Egg Energy is not a customer project. It is a home-grown project - for everyone who travels with the agency. For clients, partners, friends. An idea that shows what happens when a creative agency invests its own energy in itself: a complete digital campaign, conceived, produced and realized from a single source. Web development, production design, camera production - all under one roof. The result is an experience that feels like Easter. But somehow cooler.
The website is already live at https://egg-energy.boff.ch.
Responsible at Boff.: Yves Farine (Web Realization), Alejandro Ortega (Production Design), Lukas Affolter (DOP / Camera), Concept & Production: Boff.
