Migros Culture Percentage celebrates anniversary with youth competition

To mark its 50th birthday in 2007, Migros Culture Percentage is launching the anniversary competition "MyCulture.ch". It invites young people from all over Switzerland to submit their own ideas for cultural projects. The fifty most exciting will be realized in spring 2007 and performed throughout Switzerland in the summer. The spectrum ranges from dance, theater and literature to visual arts, design, fashion, film and new media. Young people who have completed compulsory schooling and are under the age of twenty can register their ideas until September 15 via the website http://www.myculture.ch. During the 2007 Easter vacations, 50 selected teams will be given the opportunity to realize their ideas with professional support at regional camps. With the anniversary project "MyCulture.ch", Migros Culture Percentage wants to offer young people a platform for exchange, dialog and artistic expression, according to a press release.
In 2007, it was 50 years ago that Gottlieb Duttweiler anchored the Culture Percentage in Migros' articles of association, thereby laying the foundations for Migros' long-term commitment. Today, over 100 million francs are available for the promotion of cultural, social, educational and leisure projects.