German pay TV station Arena woos viewers
It remains to be seen whether the new pay-TV channel Arena will attract half a million subscribers by the start of the Bundesliga season, as planned.
It is questionable whether the new pay-TV channel Arena will gain half a million customers by the start of the Bundesliga season as planned. However, sales of the German channel are in full swing, as the Frankfurter Allgemeine Sonntagszeitung recently reported. However, Arena can so far only guarantee nationwide broadcasting via satellite. In the cable sector, everything is still open. Arena has been negotiating distribution and costs with cable providers Kabel Deutschland and Kabel Baden-Württemberg for months. However, an agreement has not yet been reached. "It may well be that it won't work out before kick-off," a cable company in southern Germany told Handelsblatt.
May went "super well" in terms of customer acquisition, Arena Managing Director Christoph Bellmer told the Frankfurter Allgemeine Sonntagszeitung. It remains to be seen how successful Arena's customer acquisition campaign actually is, as Bellmer does not want to give exact subscriber figures. However, industry circles assume that there will be fewer than 300,000 at the start of the season, writes Handelsblatt. A study by the German Football League estimates the potential of the Bundesliga on pay TV at 7 million subscribers.
For 14.90 euros per month, Arena shows all 612 matches of the first and second Bundesliga. To watch the matches, customers need a special receiver in addition to a cable or satellite connection.
Meanwhile, competitor Premiere announced that it would be changing its business model following the loss of the Bundesliga rights. In future, it will increasingly seek to cooperate with other companies in order to better market its programs.
May went "super well" in terms of customer acquisition, Arena Managing Director Christoph Bellmer told the Frankfurter Allgemeine Sonntagszeitung. It remains to be seen how successful Arena's customer acquisition campaign actually is, as Bellmer does not want to give exact subscriber figures. However, industry circles assume that there will be fewer than 300,000 at the start of the season, writes Handelsblatt. A study by the German Football League estimates the potential of the Bundesliga on pay TV at 7 million subscribers.
For 14.90 euros per month, Arena shows all 612 matches of the first and second Bundesliga. To watch the matches, customers need a special receiver in addition to a cable or satellite connection.
Meanwhile, competitor Premiere announced that it would be changing its business model following the loss of the Bundesliga rights. In future, it will increasingly seek to cooperate with other companies in order to better market its programs.
