Audience Council: SRG international offerings are in line with the market
SRG's business unit specializing in international markets, Swissinfo/Schweizer Radio International (SRI), is successfully fulfilling its mission as mandated by the Public Council.
Swissinfo/Swiss Radio International (SRI), the SRG business unit specializing in the foreign market, is successfully fulfilling its mandate. The choice of topics, information preparation and presentation are appropriate for the audience, attractive and meet high quality standards. This is the conclusion of the SRG Audience Council, which gained an overview of the online offerings of public media companies in several countries at its meeting at the beginning of June 2006. A comparison with the online offerings of other countries shows that SRG's offerings can hold their own in international competition.
online offerings of SRG-SSR domestic services on selected internationally significant current affairs were compared. No relevant overlaps were identified. It is true that some of the same topics are covered due to the current situation. However, the Swissinfo/SRI services differ fundamentally in terms of the information they provide. In particular, Swissinfo/SRI regularly offers additional and background information that makes it easier for audiences abroad to classify the current affairs. The Audience Council also attests that the foreign service is in line with the market with regard to the selection of internationally relevant topics and the highlighting of Swiss specifics.
In addition, the relaunch of the multimedia platform Swissinfo.org on April 10, 2006 was a success. The Audience Council noted notable improvements, particularly in terms of content structure, clarity, user guidance and graphic appeal. The Public Council is chaired by the Director of the Organization of the Swiss Abroad, Rudolf Wyder.
online offerings of SRG-SSR domestic services on selected internationally significant current affairs were compared. No relevant overlaps were identified. It is true that some of the same topics are covered due to the current situation. However, the Swissinfo/SRI services differ fundamentally in terms of the information they provide. In particular, Swissinfo/SRI regularly offers additional and background information that makes it easier for audiences abroad to classify the current affairs. The Audience Council also attests that the foreign service is in line with the market with regard to the selection of internationally relevant topics and the highlighting of Swiss specifics.
In addition, the relaunch of the multimedia platform Swissinfo.org on April 10, 2006 was a success. The Audience Council noted notable improvements, particularly in terms of content structure, clarity, user guidance and graphic appeal. The Public Council is chaired by the Director of the Organization of the Swiss Abroad, Rudolf Wyder.
