Valser launches new label with Zervrei maple
Valser unveils a new design: The entire range of glass and PET bottles will feature a label depicting the Zervreila Horn, crowned by the Swiss flag. The new design highlights the origin of this natural mineral water from the Grisons mountains and underscores the brand’s premium positioning.
The natural mineral water from the Swiss Alps will have a new look from mid-April 2026. The most striking element of the new label is the Zervreilahorn, the iconic mountain of Vals, crowned by a waving Swiss flag. Valser is thus making the alpine origin of the product even more visible.
Valser originates in Vals, deep in the heart of the Swiss Alps. For centuries, the water has been slowly filtered through 220 million-year-old layers of rock in the Graubünden slate region. This natural formation principle shapes the character and mineralization of the water.
Minimalist design for premium positioning
The new label interprets its origins in a contemporary way. At the same time, the design is deliberately minimalist and modern in order to do justice to the brand's premium positioning. Both the contents and the characteristic shape of the bottle with the mountain panorama of Vals remain unchanged. This applies to the entire range - from glass and PET to the sparkling, still and calcium + magnesium variants.
Even stronger focus on gastronomy
The new look is not just a design update, but also marks the start of a new chapter with an even stronger focus on the restaurant trade. For Valser, gastronomy is far more than just a sales channel: the brand has been working closely with restaurants for decades and has established itself as one of the leading mineral waters in Swiss gastronomy. Valser underlines this commitment with formats such as the "Chef Stories" video series, which portrays Swiss chefs and is entering its third round this year.
"For many people, restaurants are places of enjoyment and encounters. And that's exactly where we want to be present with Valser," says Dimitra Filippou, Brand Manager Valser. "Through partnerships with restaurateurs and a targeted presence in renowned restaurants, we are strengthening Valser's positioning as a Swiss premium mineral water."
The new Valser bottles will be available in restaurants and shops from mid-April 2026.
