Creative young talent rethinks Galaxus Germany
At the 2026 ADC Young Creatives Award, up-and-coming creatives impressed the judges with innovative campaign ideas for Galaxus Germany. Here are the winners!
The ADC Young Creatives Award was presented for the 19th time on Wednesday evening. Around 150 guests celebrated the winning teams in the Film, Outdoor, Cyber, Media and, for the first time, PR categories at Club04 on Brauerstrasse Zurich. This year's briefing came from Galaxus and presented the young creatives with a special challenge: to rethink honesty as a creative concept.
The claim "Germany's honest online store" has existed since Galaxus expanded into Germany in 2018, but was previously communicated rather implicitly. A total of 50 teams took on the task of emotionally charging the claim and translating it into convincing, media-appropriate campaign ideas. 95 entries were submitted.
"I was extremely pleased that we were able to inspire so many young creatives with the Galaxus brand and our case and encourage them to take part in this major competition. We saw a lot of very good work, and discussing it with a top-class jury of experts was very inspiring for me," says Martin Walthert, Chief Marketing Officer at Galaxus.
The works were judged in recent weeks by representatives of Galaxus and the other partners of the Young Creatives competition - Weischer.Cinema, APG|SGA Out of Home Media, Blick and Swissfilm Association - together with ADC members. In addition to the coveted Young Creatives Awards, the winners will receive membership of the Young ADC - including the opportunity to take part in the next ADC judging. And what's more: thanks to the cooperation with Weischer.Cinema Switzerland, the winning teams will represent Switzerland at the Young Lions Competition in Cannes in June. The evening was once again hosted by SRF 3 presenter Céline Werdelis - for the first time at the new Club04 location on Brauerstrasse in Zurich.
The winners of the ADC Young Creatives Award 2026
Film category: "Tipsy Testers" by Patricia Schneider & Josephine Jeanguenin
Outdoor category: "Dear Thief" by Ioana Marinescu & Lea Scherz
Cyber category: "Galaxus X-Ray" by Noam Josuè Dal Bosco Margiotta & Michael Winnicki
PR category: "Holy Honesty" by Corinne Bischof & Elhan Abduli
Media category: "We were sued" by Šejla Husić & Nadina Tharuman
In addition to Galaxus as a briefing partner, the organizer is delighted to have the support of long-standing sponsors APG|SGA Out of Home Media, Blick, Swissfilm Association and Keystone SDA as well as Weischer.Cinema Switzerland as the official Swiss Cannes Lions representative and ADC cooperation partner. Swiss International Air Lines is providing flights for the winning teams to the Côte d'Azur. The important creative competition for young talent receives media support from the specialist media "m&k" and "persönlich". The organizer is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.
