Alexandra Kronshagen becomes Chief Commercial Officer at Swiss1

The Swiss private broadcaster Swiss1 is strengthening its management team: Alexandra Kronshagen will take over the newly created position of Chief Commercial Officer (CCO) on April 1, 2026. In this role, she will be responsible for the commercial strategy and the further development of the channel's marketing activities.

Alexandra Kronshagen has many years of experience in the Swiss advertising and media market. Most recently, she was Head of Sales at APG|SGA. "With her extensive market knowledge and strong network, Alexandra Kronshagen will further expand Swiss1's advertising sales. Together with our long-standing partner Goldbach Media, she will bring our innovative sponsorship products and customized advertising solutions to the market," says Daniela Zwahlen, CEO of Swiss1.

Growth strategy in the program and in marketing

Swiss1 continues to pursue a clear growth strategy, both in terms of programming and marketing. The focus is on the in-house productions Swiss1 Schwinget and Swiss Comedy Awards as well as seasonal special programs, including the popular Christmas movie special.

With regard to her new role, Alexandra Kronshagen says: "As CCO of Swiss1, I am looking forward to working with a strong team to generate new impetus, develop innovative marketing approaches and expand sustainable partnerships with clients and agencies. Swiss1 impresses me with its creative program, its growing market position and its great potential in a rapidly changing media market. We will continue to develop this together."

About Swiss1

With its 24-hour program, the station, which can be received nationwide, offers varied entertainment around the clock with its finger on the pulse of the television audience. Swiss1 is the number 3 private channel in Switzerland and reaches around 220,000 different viewers every day. With its program, which scores particularly well with householders and women, Swiss1 achieves consistently high growth in all key target groups.

With "Swiss1 Schwinget", Swiss1 takes the audience to Switzerland's most beautiful wrestling festivals every summer and broadcasts them live and in full length. In 2025, a total of over 1.5 million different viewers watched the "Swiss1 Schwinget". From 2026, the "Swiss Comedy Awards!" will be broadcast live on Swiss1. Under the Moviemania brand, Swiss1 will show a wide selection of romantic films, blockbusters from the biggest action stars, popular classics, French cult films and the best comedies every evening. The "Moviemania X-Mas Special" from November to December offers the largest selection of romantic Christmas films on free TV in the country with around 250 hours.

More information: www.swiss1.tv