Study: Senior citizens conquer online retail

As a recent study by Nielsen/Netratings shows, more and more older people with purchasing power are actively shopping online. In the past six months, 27.4 million Americans over the age of 55 have purchased products online (26 million in the previous year). While the number of other adults made fewer online purchases, older consumers not only made more purchases, but often also had more purchasing power. Internet analysts therefore expect more and more online offers to be aimed at the 50-plus generation. What's more, senior citizens are no longer staying away from the Internet. Once they have overcome the technological barriers, they often turn out to be the most passionate users, according to a press release.