News programs on Swiss television increased in May

The flagship program "Tagesschau" as well as "Schweiz aktuell" and "10 vor 10" were able to significantly increase their market shares and viewer numbers compared to the same month last year. As marketer Publisuisse announced on Wednesday, "10 vor 10" in particular has made steady gains in May over the last three years. "Schweiz aktuell" achieved a market share of 38.6 percent in the 15-59 target group in May, which corresponds to an increase of 27.5 percent. "10 vor 10" increased by 17.1% to a market share of 36.9% - which corresponds to almost 360,000 viewers. Tagesschau" also increased by 8.1 percent to a market share of 48.1 percent. According to Publisuisse, the quality, popularity and credibility of these three news formats make them an ideal environment for placing an advertising message.