Long-term collaboration between SF and Betty TV
Betty TV, the interactive television service launched by Swisscom Fixnet, has entered into a multi-year partnership with Swiss Television.
Betty TV, the participatory television launched by Swisscom Fixnet, has agreed a multi-year collaboration with Swiss television. In addition to the existing channels and SF zwei, anyone with an interactive remote control can now also take part in guessing, playing and voting on SF 1. Both Swiss television channels will feature Betty events from 6 p.m. to 11 p.m., Swisscom announced on Wednesday. Larger TV broadcasts will also be added outside this period.
To ensure that Betty TV retains its customers in the long term after the successful completion of the test phase, active Betty TV users receive so-called sofa miles. These miles can be used to purchase more than 100 products. As Sepp Huber, spokesman for Swisscom, told Werbewoche, usage is already very satisfactory. However, no precise data was available.
To ensure that Betty TV retains its customers in the long term after the successful completion of the test phase, active Betty TV users receive so-called sofa miles. These miles can be used to purchase more than 100 products. As Sepp Huber, spokesman for Swisscom, told Werbewoche, usage is already very satisfactory. However, no precise data was available.
