Ese Agency makes the Easter Bunny a brand ambassador for Denner
The Swiss discount retailer Denner is teaming up with the Easter Bunny for its spring campaign. The Zurich-based creative agency Ese Agency is featuring the fluffy mascot across various channels, focusing on cuteness rather than loud advertising messages.
Denner is positioning itself as the official partner of the Easter Bunny. For the new spring campaign, the discounter and Zurich-based creative agency Ese Agency are teaming up with the long-eared rabbit himself. The fluffy Denner testimonial has recently been hopping across various advertising media: it can be seen on TV, on social media, in the company's own media - and the newly signed partner has also snuck in at the point of sale and distributed its eggs. As a brand ambassador, he promotes the Easter deals at the original discounter.
Cuteness instead of loud advertising messages
For the campaign, Ese Agency creates a story that is unobtrusive. Instead of loud advertising messages, the campaign focuses on cuteness. The new idea gives classic Easter communication a twist. The result is funny, ensures recognition and radiates the "Yay effect".
The Easter Bunny opted for the partnership due to the captivating Easter deals. The campaign runs on various channels and reaches customers both digitally and at the point of sale.
Responsible at Denner: René Emmerich, Sabrina Heid, Sara Zanon. Responsible at Ese Agency: Concept: Elia Binelli, Severin Gamper, Tamila Ineichen, Damian Steffen. Production: Tamila Ineichen, Mirco Hunziker, Adrian Rupp, Lino Haltinner, Ian Weber, Noah Rakic.
More information: www.eseagency.ch
