Ex-Energy CEO becomes Head of Sales Regions at APG|SGA

APG|SGA, Allgemeine Plakatgesellschaft, is appointing a new head of the Zurich, East and Southeast sales regions: Pascal Frei will take over the role on April 20, 2026, succeeding Alexandra Kronshagen, who has left the company at her own request.

Pascal Frei has many years of management and marketing experience in the media industry. Most recently, he was CEO of the Energy Group Switzerland. Prior to that, he was Chief Marketing Officer within the Group.

In his new role, Pascal Frei will assume overall responsibility for the Zurich, East and Southeast sales regions. He reports to Michael Sutter, Head of Sales Regions and Transport Advertising.

Michael Sutter says: "In Pascal Frei, we are gaining an entrepreneurial leader with proven experience in marketing and sales. Together with his team, he will further deepen the relationships with our customers."

With the appointment of Pascal Frei, APG|SGA is strengthening its sales organization in a central market region and is focusing on continuity as well as targeted further development and consistent customer orientation.

APG|SGA is the leading outdoor advertising company in Switzerland. It specializes in digital and analogue advertising solutions as well as special forms of advertising at highly frequented locations on the street, in railroad stations, at the point of sale, at the point of interest, in the mountains and in and around means of transport and airports, covering all areas of outdoor advertising. Over 500 employees ensure successful advertising broadcasts and posters throughout Switzerland.