"I want a webcam like that too"
Internet advertising The more the Internet is used as a publication medium, the greater the potential advertising space.
it is embedded in the editorial section, this also applies on the web.
Even if the intention was different, this is a matter of
Online advertising - avant la lettre, so to speak.
The episode took place in mid-March in the US state of Oregon:
A 17-year-old, known only by Melody, her first name, and
under the pseudonym "Bowiechick", breaks up with her boyfriend. 75 seconds
long she openly reports on this to the world public. She uses
a webcam and her computer. The recorded video downloads
Melody on the video platform
youtube.com.
To date, almost one million people are aware of the separation
taken. However, most of them are less interested in the
interpersonal drama than for the equipment with which the woman
Bowiechick recorded the message. With the Logitech QuickCam
Orbit MP can be used to generate funny effects. And it has
the young woman during her 75-second separation report excessively
made use of. Sometimes she appears on screen wearing a gas mask,
sometimes with a cat's snout and distorted voice.
No crypto spot on order
Since
youtube.com unlike, for example, the video storage services of Google
or Yahoo using the comment function to facilitate communication between
hobby filmmakers and viewers, has been able to make several
hundred people put their two cents in on the break-up video. The tenor: "So
I want a cool webcam too!" A Logitech spokeswoman let herself be
with the statement that after the publication the
sales figures did not skyrocket, but one or the other
others might have bought the funny camera, as numerous
show other videos on youtube.com.
The company spokeswoman considered the rumor that
Logitech encouraged the young woman to take a picture with her new webcam.
to shoot a movie. There has been contact between the company and Ms.
Bowiechick after publication of the popular document, however
given. Whenever she wanted something from Logitech, she could contact the
Swiss companies report, writes the now
webcam filmmaker achieved Internet fame in her weblog. "Then I
I thought about it: This way I would only help them to save a lot of money.
do." And that's what people are normally paid to do, concludes the
17-year-old. But she doesn't want to be pulled in front of the Logitech cart
let
Small gifts preserve friendship
In contrast to Logitech, the camera manufacturer Kodak and the Finnish
cell phone giant Nokia has been giving selected bloggers a few
of their latest devices for testing - without any further conditions.
While some of the camera and cell phone testers are sitting in their
blog posts and the readership in a cumbersome way.
explains why a test report is now being published here of all places.
is published, others find: "If you already have such a
great toy as a gift, you have to keep the advertising drum beating.
stir, right?" And the advertisement for the latest super video camera phone
appears in the editorial section of the weblog. This is what the
PR departments are happy to do so. After all, attention to a blog article is
significantly larger than that of any text ad or a
Advertising banner at the edge of the screen.
Because many bloggers do not see themselves as journalists, they have
I don't mind doing a bit of advertising. And if it
is a device that they think is great and gives them the
digital everyday life, it seems to them to be almost
to report on it as a matter of course. Of course, even if
something doesn't work. But even a merciless slating can be a
be valuable information. For example, that the product has been improved
bloggers, who in turn act as multipliers for the
which function as link-to-link propaganda.
Nick Lüthi
Picture: 75 seconds to fame: "Bowiechick" on youtube.com.
