Neu Creative Agency launches campaign for Effie Awards Switzerland 2026
The Effie Awards Switzerland are getting a new communications campaign from Neu Creative Agency. The campaign, with the tagline «Beautiful is beautiful, but not enough,» emphasizes effectiveness as the key criterion. The awards gala will take place on November 19, 2026.
It's that time again in 2026: the Effie, the national Oscar of the marketing and communications industry, will be awarded on November 19 for the most effective marketing communication activities. Effies have been awarded in Switzerland every two years since 1985 by Leading Swiss Agencies, the association of leading Swiss communications agencies.
Neu Creative Agency has developed a campaign for the Effie Awards Switzerland that will be used in various phases up to and beyond the awards gala. From the call for entries to the promotion of workshops and ticket sales for the award gala, the platform creates an eye-catching, independent and flexible communicative presence.
Effectiveness as the central currency
The campaign with the central idea "Beautiful is beautiful, but not enough" takes into account the holistic judging process, but above all the effectiveness and its proof as a mandatory criterion for winning an Effie. Numerous subjects communicate this claim, which has always clearly positioned the Effie Awards and created their unique relevance.
Kathrin Leder, responsible project manager at the LSA, comments: "As different as marketing communication can be today, effectiveness remains the currency that ultimately counts. The Effie focuses on impact and therefore remains the award that defines the current benchmarks for communication success."
Revised categories for greater comparability
In order to meet this requirement, the categories for this year's Effie have been revised and the submission options adapted accordingly. The aim is to offer every campaign the right category, further improve comparability and achieve the highest possible number of submissions.
Simon Rehsche from Neu Creative Agency is delighted with this special mandate for an agency: "Even more important for us this year than being successful with our clients at the Effie is only one thing: that people not only find our Effie campaign beautiful, but that it also works."
Further information on the Effie Awards Switzerland 2026 can be found here.
Responsible at the LSA: Kathrin Leder (project manager), Annina Tzaud. Responsible at Neu Creative Agency: Simon Rehsche, Nico Ammann, Sandy Pfuhl, Adrian Stähelin, Pian Gumpp, Jacqueline Villiger, Fadi Nemr, Bettina Beyeler, Maison Fitzgerald, Jonathan Stucki, Fabienne Schoberth, Andrea Braschler. Image processing: Patrik Rohner.
