SRG and SFV enter contract renewal phase

SRG and the Swiss Football Association (SFV) have extended the expiring contract for television rights by six years until the end of the 2011/12 season. In particular, this includes all home matches of the men's A national team, as detailed in a press release. The Swiss A national team's matches will therefore continue to be shown on all SRG channels. SRG guarantees appropriate television broadcasting for all qualifying matches and, in return, has all re-utilization rights. The contract also includes internet and mobile exploitation as well as the exploitation of rights for Swiss Football Cup matches up to and including the 2011/12 season. According to the press release, the contract was signed before Switzerland's first match at the World Cup in Germany. SRG Director General Armin Walpen expects the Swiss national team to maintain its high media profile in the coming years, according to the communiqué. The positive emotions conveyed via the medium of television are a part of Swiss reality and therefore part of SRG's public service.