Roland Buob designs campaign for WM-Sportpalast

Olive Marketing and Rufener Events have commissioned freelance graphic designer Roland Buob with the campaign for the World Cup events on Zurich's Sechseläutenplatz. The concept emphasizes that nowhere is there more World Cup atmosphere than in a specially built stadium. The ads emphasize the size of the event: the headline is heavily weighted and the visual is limited to the essence of the game, the ball. The design of the visual as a screen is intended to underline the fact that this is a broadcast on a 50 square meter screen. In addition to advertisements, the package of communication measures includes various advertising media such as streetcar signage, cinema spots, event material and is rounded off with radio spots. The template for this was provided by Graubünden rapper Gimma, who has already penned the official Swiss World Cup song.