JobScout24 launches an online game as a new form of advertising
According to Marketing Manager Sabrina Candita, the job placement service JobScout24 aims to position itself as a trendsetter among job platforms with its new marketing offering.
The Swiss Internet job exchange JobScout24 is adding an online game to its marketing program. According to Marketing Manager Sabrina Candita, the job agency wants to position itself as a trendsetter among job platforms with this new form of advertising. In the course of the game, players have to get from their workplace to the company canteen as quickly as possible while sitting on an office chair. In doing so, they can collect bonus points and power-ups. On the way, however, the boss may turn up and end the journey prematurely. The main prize is a trip for two people worth CHF 10,000. The prize is offered by the airline Swiss, whose logo is prominently displayed during the game.
