Criticism of the Bernese Grand Council's ban on alcohol advertising

The Swiss Association of Branded Spirits criticizes the decision of the Bernese Grand Council on alcohol advertising. It is "hypocritical and inefficient" to give preference to advertising for alcoholic beverages under 15 percent by volume. The advertising ban only covers 17% of alcoholic beverages consumed and ignores wine and beer. The association also criticizes the de facto equation of tobacco products and alcohol. Alcoholic beverages are legally foodstuffs and are not harmful to health when consumed in moderation. Tobacco, on the other hand, is associated with the problem of passive smoking.