APG|SGA with robust financial year 2025 despite declining advertising market
APG|SGA, Switzerland’s leading out-of-home media company, has reported solid results for fiscal year 2025. Despite a decline in the overall advertising market in Switzerland, the company was able to slightly increase its advertising revenue and secure key contract renewals and successful bids. The dividend remains stable at 12 francs per share.

APG|SGA published its Annual Report 2025 today and is in robust shape despite challenging market conditions. The company, which is listed on the SIX Swiss Exchange, increased its advertising revenue in Switzerland by 0.3% to CHF 312.9 million, while the overall advertising market declined.
Swiss market remains stable
In Switzerland, APG|SGA recorded advertising income of CHF 312.9 million, which corresponds to a slight increase of 0.3%. This development is remarkable, as the entire Swiss advertising market recorded a decline last year. The company was able to secure important contract extensions and successfully win several tenders.

In Serbia, on the other hand, advertising income fell by 6.5% to CHF 14.2 million. The operating result was on a par with the previous year if the 2024 property sale is excluded from the calculation.
Key figures and dividend
The EBITDA margin was 13.1%, compared to 13.9% in the previous year. The EBIT margin amounted to 10.1% compared to 11.0% in the previous year. The Group result amounted to CHF 27.1 million, which corresponds to a decrease of 10.6%. The previous year's figure was CHF 30.3 million.

Free cash flow fell by 13.2 percent from CHF 37.3 million to CHF 32.4 million. Despite the slight decline in results, APG|SGA continues to pay a dividend of CHF 12 per share.
Leading position in the Out of Home market
As Switzerland's leading out-of-home media company, APG|SGA covers all areas of outdoor advertising. The portfolio ranges from classic poster campaigns on streets and squares to advertising space in train stations, airports and shopping centers, as well as state-of-the-art digital formats and mobile advertising. In its communication with customers, authorities and the advertising industry, the company stands for sustainability and innovation.
The full annual report and other financial reports are available on the APG|SGA website at https://www.apgsga.ch/de/investor-relations/finanzberichte/
More information: www.apgsga.ch
