Livesystems and Adelboden: DOOH campaign increases awareness by 9 percent
The winter sports campaign “#FeelTheLove,” created by Livesystems for the Adelboden-Lenk-Kandersteg tourism region, was a hit. Featuring brand ambassador Kaya Yanar, the DOOH campaign achieved an 88 percent approval rating among the target audience and significantly increased brand awareness.
With a humorous DOOH campaign, the tourism organization Adelboden-Lenk-Kandersteg, together with Livesystems, has measurably increased its brand awareness. The commercial with comedian Kaya Yanar was broadcast on over 1080 screens throughout Switzerland for two weeks - with impressive success.
Perfect slopes and the perfect snowflake
At the center of the #FeelTheLove campaign is Kaya Yanar, who trudges through the winter landscape as a brand ambassador in search of the perfect snowflake. The humorous production was extremely well received by the target audience: 88% rated the ad positively. "We very rarely see a campaign that is so well received," explains Remo Fehr, Market Manager at Livesystems. The commercial was fresh, bold and reached the target audience very well thanks to the national playout.
Measurable success through digital out-of-home advertising
The campaign evaluation shows concrete results: Brand awareness of the destination in German-speaking Switzerland rose by 9 percent to 53 percent. 48% of the target group remembered the commercial. The DOOH screens proved to be particularly effective, achieving the strongest impact. The creative design and strategic placement of the advertisement with Kaya Yanar struck a chord with the target group: the advertisement was perceived as likeable, understandable and trustworthy.
Website visits tripled
Almost half of the people who had seen the commercial went on to find out more about the tourist region. During the campaign period, visits to the website tripled - a clear indicator of the interest generated.
Dominique Lüthy, CEO and Head of Marketing at Tourismus Adelboden-Lenk-Kandersteg, is satisfied: "Thanks to Livesystems' DOOH campaign, we have achieved our goals: we have widely communicated our new partnership with Kaya Yanar and strengthened our brand. The results of the market research confirm our perception: we have achieved and even exceeded our main goal of increasing brand awareness. And as always with Livesystems: everything was implemented competently and sympathetically."
Livesystems is one of the leading providers of digital outdoor advertising (DOOH) in Switzerland. The company operates over 13,000 screens in strategically placed locations in areas with high footfall, such as public transport, train stations, public squares, stores and post offices. Livesystems has been a subsidiary of Swiss Post since 2021. More information at www.livesystems.ch
