Bell, Carlsberg and Coop kick on the table
Three companies—Bell, Carlsberg, and Coop—are bringing the excitement of soccer to shopping centers. Under the slogan «Kick+Win,» the promotional campaign will tour French-speaking and German-speaking Switzerland from May through September.
The three companies Bell, Carlsberg and Coop are bringing a football atmosphere to the shopping centers. Under the claim "Kick+Win", the promotional campaign will be touring around 40 Coop sales outlets and various trade fairs and events from May to September with 3-person Töggeli tables and a Töggeli pinball box. Coop customers are attracted by prizes that can also be won in the online version of the game. Atelier V. from Worb is responsible for the visual communication - from the website to posters and branding. Coop, Carlsberg and Bell are sponsors of several new football stadiums in Switzerland. Calsberg is also one of the sponsors of the Swiss national football team.
