Rawcut enters the next phase with new dual leadership
The Zurich-based creative agency Rawcut has been co-led by Vanessa Menegola and Sabrina Weber since February 2026. The new co-leadership marks the agency’s transition from an execution-focused firm to a strategic partner for brands and strengthens its position within the Thryve Group.
The creative agency Rawcut, part of the Thryve Group, is repositioning itself. Since the beginning of February 2026, Vanessa Menegola as Managing Director Operations and Sabrina Weber as Managing Director Business Development have been jointly responsible for the strategic direction and further development of the agency.
Vanessa Menegola has been part of the management team since 2022 and has played a key role in shaping Rawcut as Head of Operations. In November 2025, Sabrina Weber was brought into the management team to initiate the next development phase together with Menegola. The dual leadership is a conscious decision.
From implementer to strategic partner
"Relevance is not created through volume, but through attitude. We are sharpening our profile as a creative agency that strategically builds brands and consistently translates this attitude into communication. Our claim is clear. We want to develop brands that have an impact on the market and connect culturally," says Sabrina Weber, Managing Director Business Development.
Rawcut was founded by Creative Director Harun Dogan as a design agency with a strong focus on branding, production, art and experience. In recent years, the agency has consistently evolved - away from being an implementer and towards becoming a strategic sparring partner for brands. Today, Rawcut provides companies with holistic support, from branding and positioning to cross-channel brand communication.
The realignment is a response to changing market requirements and the clear connection to the Thryve Group. Within the group, Rawcut is taking on the role of creative lead agency and positioning itself as a partner for brands with cultural aspirations.
Sharpened value proposition
The decision to have dual leadership is part of this strategic sharpening. Two perspectives, two areas of expertise, one common goal. For customers, the change in leadership means one thing above all: a sharpened value proposition and clear responsibility at a strategic level.
"We not only manage brands creatively, but also entrepreneurially. Our clients get an agency that thinks strategically, takes responsibility and implements consistently across all channels. From positioning to communication," explains Vanessa Menegola, Managing Director Operations.
Harun Dogan remains Creative Director and part of the agency. In future, his focus will be more on the cross-group role within the Thryve Group and on cultural impulses from art, pop culture and experience, which will continue to flow into Rawcut's work.
"I am proud that Vanessa and Sabrina are taking over the agency management and shaping the future of Rawcut. Both stand for clarity and responsibility. I will remain at their side in an advisory capacity and continue to contribute my cultural and experiential perspective," says Harun Dogan, founder and Creative Director.
Expansion of the creative team
At the same time, Rawcut is expanding its team. From April 2026, a new Creative Director with many years of experience in the advertising industry will join the agency. This will strengthen Rawcut's expertise in campaign management and integrated brand communication in particular.
With the new management, a sharpened positioning and the expansion of the creative team, Rawcut is clearly focused on growth. The aim is to establish itself as a relevant creative agency in the Swiss market and to assume a central role in brand management within the Thryve Group.
