Havas Market relaunches in Germany

Havas Market is repositioning itself in Germany: The performance, search and commerce specialists from Eprofessional and Havas Market are being merged into a single unit to form the new home for performance-first clients and end-to-end commerce growth. Under the leadership of CEO Henner Uekermann, the new Havas Market Germany is being created at the Hamburg location with access to the full expertise of Havas Media in Frankfurt and the global Havas Market network.

Havas Market is thus positioning itself as a performance-first agency that thinks and implements commerce growth end-to-end: from data and platform strategy, activation and retail media to measurement, reporting, attribution and technological development. Havas Market does not create solutions in channels, but builds integrated systems for its clients that scale growth.

Integrated performance and commerce organization

"Havas Market in Germany is now more than just a name - we are building an integrated performance and commerce organization that delivers measurable impact while thinking ahead strategically," says Henner Uekermann, CEO Havas Market Germany. "Nothing will change for our clients operationally, but a lot will change in terms of collaboration: they will gain access to a much broader setup and a team that thinks in terms of commerce right from the start. Our offer is aimed at companies for whom performance is the central KPI system and who want to create a growth architecture for their brands. This ranges from owner-managed SMEs to international brands with a clear commerce and growth perspective."

From special setup to integrated growth unit

Two specialist set-ups are being transformed into an integrated unit: Eprofessional and Havas Market are combining their strengths to form a joint team that organizes performance not in channels, but along the entire customer and commerce journey. Eprofessional will contribute its in-depth search and performance expertise and evolve from a channel-driven setup to a holistic performance-first agency. At the same time, Havas Market in Germany will become a clearly positioned, scalable organization and expand its previous focus on e-retail and Amazon to end-to-end commerce growth.

The basis for this is a common database, clean measurement and modern attribution - so that not only measures are optimized, but a resilient growth architecture is built that makes the effect transparent and can be controlled in a scalable manner.

Response to increasing complexity

Many organizations continue to work in channel logic: Media is often evaluated via reach, performance via KPIs and data often does not connect the two cleanly enough. At the same time, complexity is growing due to new platforms, retail opportunities, AI-based search environments and fragmented customer journeys. This is where Havas Market comes in: with an integrated approach that dovetails media, content, data and performance and not only plans campaigns, but also builds and scales growth architectures.

Hamburg as a hub with a global network

The Hamburg location will become the center of Havas Market Germany. At the same time, the new unit will work closely with the teams and expertise of Havas Media in Frankfurt - supplemented by best practices, tools and expertise from the international Havas Market network.

Havas Market Germany will expand its thought leadership in the following areas, among others: Social Search, LLM/KI and GEO, Data & Attribution, Retail Media/E-Retail, Reselling Models as well as Commerce and Cloud topics.

Ambition: Top 3 performance-first agency in Germany

Havas Market Germany has a clear growth ambition: over the next three years, the unit aims to become one of the top 3 performance-first agencies in Germany and grow to around 200 employees.

Havas Media Network combines human creativity with machine intelligence to create sustainable growth for brands. The network helps companies stay relevant and grow successfully in a world of constant change. Havas Media Germany is one of the leading media agencies in Germany and works for national and international clients with over 700 employees in Frankfurt, Hamburg and Düsseldorf.

More information: https://havasmedia.de