New city center magazine for Bern

With "Bärn!", Bern is getting a new official city center magazine. "Bärn!" is aimed at modern, open-minded people who like to consume. In editorial terms, the magazine is not intended to compete with the existing range of information, but to complement it, according to a press release. The magazine is supported by the city centre organization BERNcity and other Bernese institutions. Financially, however, the magazine should stand on its own two feet. "Bärn!" aims to position itself as an independent, informative print product with a ratio of approx. 1/3 advertisements to 2/3 editorial, Bern-related articles. In addition to the shopping, gastronomy, tourism and services sections, the magazine will also contain reports, pages for children and young people as well as information from various Bernese institutions. The magazine will be published in A4 format with 36-44 pages for the first time on September 21 with a print run of 100,000 copies. Of these, 85,000 copies will be distributed to letterboxes in the Bernese agglomerations and 15,000 copies will be placed in city center stores and other strategically important locations. "Bärn!" will be produced 6 times a year. In the run-up to this, the people of Berne are to choose the first "Bärn!" cover photo themselves from a widely advertised photo competition.