Your everyday life improver
Broadband Broadband Internet access is currently booming and changing the role of the Internet in everyday life.
fast Internet access in Europe has doubled. In Switzerland
this February, 79 percent of all Internet users already have a fast
access above 128 kbit/s, 25 percent of them even have access above 512
kbit/s. According to the Internet, media and
research company Nielsen Net Ratings, this puts Switzerland in first place.
ahead of Italy and Spain. The faster the access, the more pages
the users look at. In Switzerland, people with rates above 512
kbit/s three times more pages than those with only 128 kbit/s faster
Connection.
The increase in fast connections means that the
change usage habits and bring more people to the internet in less time.
have access to more content. The Internet is thus increasingly becoming a
an integral part of everyday life. Although it continues to be used in
its traditional function as a provider of information. But the
Communication via e-mail, chat and Internet telephony is gaining in importance.
importance. Self-generated content is also playing an increasingly
important role. Community and social networking sites such as MySace,
Youtube or klassenfreunde.ch allow them to present themselves and
to make contacts.
"The acceleration has led to a strong growth in dating sites,
which was previously expensive due to insufficient download speeds
was able to," says Jörg Dietz, Marketing Director of Nielsen Net Ratings
Switzerland on the figures. Ultimately, the Internet contributed to this,
to improve the image of dating agencies, says
Dietz, because more and more private individuals are looking for their future
Life partner online.
Looking at the annual performance within individual segments
(see graph above), an enormous increase of 116 percent can be seen.
within a year on the contact pages. These include
for example iLove, Meetic or Swissfriends. The
Internet telephony with the Skype software has increased by
59 percent.
The bottom line is that the better connections generally
everything more colorful and faster, the exchange of pictures, music and videos
is more and more a matter of course. According to Jörg Dietz
The implications for advertisers are obvious in two ways
In this respect, there are considerably more channels and formats available,
to reach target groups. "You can get them to share content or
even pass on marketing messages," says Dietz. At the same time
However, the battle for the attention and time budget of the
target group.
René Worni
