Azerion Austria expands DOOH network with Airtango screens

Azerion Austria is now marketing Airtango's DOOH spaces in fitness centers throughout Austria. The digital media marketer is thus consistently driving forward the expansion of its digital out-of-home network and strengthening its position as the leading provider of digital and programmatically bookable outdoor advertising in Austria.

The Azerion DOOH network, which currently has almost 5,400 screens, is thus growing by 436 additional screens in 77 gyms in eight federal states. The expansion will enable advertisers to achieve up to 6.9 million additional gross advertising impressions per month - in an attention-grabbing, activity-oriented environment. The ads are played out Monday to Sunday, 18 hours a day (18/7) and can be booked both classically via IO and programmatically. For programmatic campaigns, Azerion acts as the only secondary marketer in Germany.

"We are delighted to have Azerion Austria as a first-class partner for the marketing of our screens on Austrian GymTV. Gyms are an environment with a high level of attention and real context - ideal for placing brand messages in a targeted and effective way," emphasizes Matthias Pradl, Managing Director of Airtango Media.

Precise targeting in the premium environment

The Fitness-DOOH network enables high-precision targeting via location and proximity filters. Advertising messages reach an attractive, active and health-conscious target group where attention and dwell time are guaranteed. The screens are positioned in highly frequented studios and accompany the target group directly in the workout context.

The newly available locations range from established gym brands such as Clever Fit and Speedfit to premium studios. The advertising formats are embedded in high-quality content environments from entertainment, fashion, sport, adventure, travel and nature - a clear quality feature for brand communication.

Diverse advertising formats and cross-media activation

In addition to classic video spots on the TV screens, all of which can be controlled both IO and programmatically, numerous special advertising formats are available - including display ads, category presentations such as weather forecasts or nutrition tips, as well as video clips on interaction areas.

DOOH campaigns can be supplemented by ambient media such as mirror stickers, locker posters or product sampling in the booths of selected studios or integrated into cross-media campaigns.

Strong network with a wide reach

Following the expansion, the Azerion DOOH network now comprises more than 5,800 digital screens in both urban and rural regions of Austria. In total, almost 65% of Austrians between the ages of 14 and 75 are reached. Intelligent targeting and links to mobile campaigns within the Azerion Austria network further increase the relevance and impact of the messages.

"The selection of campaign-relevant topic and usage milieus is a central component of our portfolio strategy. Whether commuting, shopping or, from now on, working out - our DOOH locations accompany the target group in every life situation and ensure maximum contextual relevance," explains Philipp Hengl, Head of Product & Partner Management at Azerion Austria, who is responsible for the expansion of the DOOH advertising network.