Advertising volume increased by almost 10 percent in May
The volume of advertising in the daily and regional weekly press increased by 9.8 percent compared with May last year. The Sunday press recorded a decline due to one less Sunday this year.
The volume of advertising in the daily and regional weekly press (sold) increased revenue by 9.8 percent compared to May last year. According to Wemf AG für Werbemedienforschung on Wednesday, commercial advertisements recorded a plus of 4.2 percent, and revenues from job advertisements increased by 35.4 percent. For the Sunday press, there was an overall minus of 16.1 percent. However, it must be taken into account that there were only four Sundays in May this year, compared with five in the previous year.
The financial and business press saw an increase of 15.5 percent compared with May 2005. The total volume of the general-interest press was 5.6 percent higher than in the previous year.
In the case of the special press, there was an increase of 2.1 percent for May 2006, while the advertising volume of the trade press increased by 5.0 percent. As always, the figures for the special-interest and trade press refer to page volumes.
The financial and business press saw an increase of 15.5 percent compared with May 2005. The total volume of the general-interest press was 5.6 percent higher than in the previous year.
In the case of the special press, there was an increase of 2.1 percent for May 2006, while the advertising volume of the trade press increased by 5.0 percent. As always, the figures for the special-interest and trade press refer to page volumes.
