Burger King becomes a sponsor of the Sky Swiss League

Swiss Ice Hockey and Burger King Switzerland announce a new strategic partnership: Burger King will become Official Sponsor of the Sky Swiss League and take over the top scorer sponsorship, which will be renamed "Scorer King" for the playoffs of the 2025/2026 season as well as for the entire 2026/2027 season.

This partnership brings together two dynamic players who are driven by the same determination, ambition and drive for progress. The Sky Swiss League occupies an important place in the Swiss ice hockey landscape. It has strong local roots and is an important development platform for young talent. It also unites a dedicated fan base throughout Switzerland.

"Scorer King" as a symbol of performance

By sponsoring the top scorer, henceforth "Scorer King", a strong symbol of performance and consistency, Burger King strengthens its presence at the heart of the game and close to the emotions that move the fans. Like Burger King, the Sky Swiss League is driven by a true challenger spirit and strives to excel, continuously improve and build its future with ambition.

With around 19,700 restaurants in over 100 countries, the Burger King brand is characterized by its boldness, authenticity and determination to create unforgettable experiences. In Switzerland, Burger King is firmly anchored in the everyday lives of local communities with 92 restaurants and continuous growth. The geographical proximity of the restaurants to the Sky Swiss League clubs emphasizes the concrete and accessible dimension of this partnership, which aims to bring fans even closer to their favourite sport.

Activities for fans

As part of this commitment, each club's top scorers will receive a helmet and an exclusive jersey in Burger King colors to help them stand out even more on the ice. The partnership will also include digital activities and arena experiences for fans.

In addition to increasing visibility, the partnership also reflects a shared willingness to invest in the future, strengthen the relationship with local communities and actively contribute to the development and attractiveness of the Sky Swiss League. Burger King is committed to helping the league grow and supporting initiatives that will enable Swiss ice hockey to evolve and inspire the next generation of players and fans.

"The partnership with the Sky Swiss League reflects our willingness to be present where our customers experience emotions. Ice hockey has a special place in Switzerland and we are proud to support a league that embodies passion, talent and commitment. We look forward to offering fans unique experiences - both on the ice and in our restaurants," says Etienne Bismut, Head of Marketing at Burger King Switzerland.

Martin Baumann, CEO of Swiss Ice Hockey, adds: "The partnership with Burger King is an excellent opportunity for the Sky Swiss League. The brand's positioning, its strong national presence and its willingness to create experiences for fans make it the ideal partner to accompany and promote our league."