Swiss Poster Research creates online transparency

Following the founding of Swiss Poster Research (SPR+), it has now been given a new website, which is available with immediate effect. The website explains the research concept in detail and transparently, according to a press release. This provides the market with all the information it needs on basic Swiss poster research. The research concept is presented in detail, and models, methods, data inputs and weighting criteria are explained. In contrast to other approaches in Switzerland and abroad, the aim is to provide transparency about the research method and its implementation, according to the press release. The new website also contains a film that illustrates the research. In addition to the current presentation of SPR+, a press review is also available for download.
The transparency created via the website is intended in particular to ensure the neutrality and objectivity of the project. This was an important customer concern after Clear Channel Outdoor Plakanda (CCOP) withdrew from the joint research with APG, according to the press release.