Tamedia announces the successful launch of 20 minutes

On March 8, 2006, the commuter newspaper 20 minutes was launched in French-speaking Switzerland with a circulation of 120,000 copies. After 100 days, the Zurich-based publisher reports a successful start. According to the press release, the number of newspapers sold is rising steadily and now accounts for around 90% of the total circulation. This means that the title, which has been adapted to the needs of readers in French-speaking Switzerland, has already been able to build on its successful development in German-speaking Switzerland in its first few months on the readership market. The distribution network will be further expanded in the coming months. The use of the 20minutes.ch website is also increasing steadily. The cross-media concept, which has been very successful in German-speaking Switzerland, is also working in French-speaking Switzerland.
20 minutes also reports positive news on the advertising front. Advertising revenues are well above expectations. National advertising has also developed positively, accounting for two thirds of the total advertising volume in 20 minutes. Thanks to the higher volume of advertising, the commuter newspaper is already more comprehensive than originally planned, with an average of over 40 pages per issue.