Iconify: How to digitally extend events - with the help of AI

The AI tool Iconify makes it possible to realistically transform event participants into iconic personalities from the worlds of sport, pop culture and brands. For example, festival visitors can be staged as rock stars on the big stage or transformed into other roles from the brand world. The solution can be used flexibly - on location, hybrid or digital-only as a pure software application.

Image material can be generated via professional photo systems, event photographers or guests' smartphones and processed automatically regardless of location. The result is high-quality, realistically staged image and video content that is ideal for effective user-generated content with clear brand loyalty.

Strong brand event experiences with scalable content output

Iconify is suitable for brand activations, events and campaigns in which brands focus specifically on emotion, identification and reach. Outfits, logos, color schemes, claims or sponsor elements are seamlessly integrated into the scenarios and precisely adapted to corporate design, campaign motifs or event formats.

The resulting image and video content can be used digitally, on social media or as a high-quality print give-away and creates attention-grabbing content with lasting brand loyalty. The tool is offered by UTC.