Media Focus and WEMF focus on cooperation

WEMF AG für Werbemedienforschung and the market research company Media Focus have signed a cooperation agreement. This puts an end to the confusing coexistence of two advertising statistics in Switzerland, which previously competed under the brands AIS Advertising Index Switzerland and Media Focus, as the two companies announced in a press release on Friday. They will be replaced by a joint advertising index and a media index.
The two new statistics will be geared towards the needs of the two main markets - advertisers and media companies. In contrast to the previous statistics, the new media index will be based on actual sales, which will also allow statements to be made about the market shares of the individual media types.