JvM/Limmat: Shoebox campaign continues
For the past two years, Vögele Shoes has been staging its models in oversized shoe boxes to showcase its current collections. Now, Jung von Matt/Limmat has taken the campaign a step further.
The models' legs now protrude from holes in the closed box. Spanish illustration artist Gabriel Moreno has drawn a figure around each of the real legs on the box lid. By combining photography and illustration into a whole, the current shoe collection presents itself in a newly interpreted, independent look. The new motifs can be seen on posters, advertisements and at the POS. They can also be seen on e-boards, where short animations breathe life into the motifs.
Responsible at Vögele Shoes: Daniel Widmer (Head of Marketing), Edi Westphale (Head of Communications). Responsible at Jung von Matt/Limmat: Lukas Frei (Creative Direction), Inken Rohweder (Art Direction), Samuel Christ (Text), Adrian Merz (Graphics), Ilonka Galliard, Erasmo Palomba (Art Buying), Martin Samsel, Jasmin Schmid, Jil Rottmann (Consulting), Gabriel Moreno (Illustration), Jonathan Heyer (Photography), Ben Fernandes (Image Editing).
