Mercedes-Benz hires Jung von Matt
Mercedes-Benz, a prestigious client, is switching advertising agencies. Jung von Matt (JvM) has been appointed as the new lead agency.
The prestigious client Mercedes-Benz changes advertising agency. Jung von Matt (JvM) has been appointed as the new lead agency. Springer & Jacobi is thus losing its most important client. Rumors of a possible change have been circulating in the industry for some time, as the trade journal "Werben & Verkaufen" wrote on its website on Friday. JvM's mandate includes strategy development and consulting as well as the development of integrated and international communication concepts. Agency founders Jean-Remy von Matt and Holger Jung bear the main responsibility for the mandate.
